Services

 

We believe the best brand messaging comes from a clear and rooted identity, values and goals. Through voice & tone development, alignment of strategy and uncovering your business’ values, we can create relatable and refined brand copy that speaks right to the heart of your intended audience.

 
 
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Why Message Matters

Solidifies identity
Visual identity and consistent brand messages keeps your brand in line, and makes it easier for your audience to remember you.

Relates rather than sells
A combination of strong voice, tone, and values are what people can relate to. And that's what makes lasting success.

Makes you trustworthy
Stability often produces trust. As a brand, offering your audience consistency, quality, and assurance goes a long way in building trust and loyalty.

 

 
From the start I knew Required Reading was the perfect fit.
With Diana’s attention to detail and presentation, she immediately found the right voice for our brand.
— David Magruder, Fetching Fields
 

 

What we offer

 
 


Writing Packages


The Voice Study
An essential and bare-bones approach, this package includes a consultation, brand message questionnaire, and the development of a custom brand voice guide. The guide is custom to each client and can include the following: tagline development, market positioning, core messages, voice & tone study, and writing principles.

The Unabridged
A complete and thorough package, this option is our most popular and includes a full voice study along with creation of website content, and up to three pieces of marketing or branding collateral. Those pieces can include product packaging, brochures, pitch decks, etc.

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