We believe the best brand messaging comes from a clear and rooted identity, values and goals. Through voice & tone development, alignment of strategy and uncovering your business’ values, we can create relatable and refined brand copy that speaks right to the heart of your intended audience.


Why Message Matters

Solidifies identity
Visual identity and consistent brand messages keeps your brand in line, and makes it easier for your audience to remember you.

Relates rather than sells
A combination of strong voice, tone, and values are what people can relate to. And that's what makes lasting success.

Makes you trustworthy
Stability often produces trust. As a brand, offering your audience consistency, quality, and assurance goes a long way in building trust and loyalty.


From the start I knew Required Reading was the perfect fit.
With Diana’s attention to detail and presentation, she immediately found the right voice for our brand.
— David Magruder, Fetching Fields


What we offer


Writing Packages

The Voice Study
An essential and bare-bones approach, this package includes a consultation, brand message questionnaire, and the development of a custom brand voice guide. The guide is custom to each client and can include the following: tagline development, market positioning, core messages, voice & tone study, and writing principles.

The Unabridged
A complete and thorough package, this option is our most popular and includes a full voice study along with creation of website content, and up to three pieces of marketing or branding collateral. Those pieces can include product packaging, brochures, pitch decks, etc.