Only what’s required.
When it comes to brand messaging, we value brevity, intention and clarity. No fluff, filler words
or over-reaching prose to get in the way of your brand's essence. The result is clear,
thoughtful and intentional messaging that makes a real connection with your audience.
To kick off a project of any size, we do upfront research, information gathering, can schedule phone call if needed, and pour over existing design materials are key to understanding your business, goals, and visual identity.
Once we feel well-versed, we start writing. This can range from brainstorming names to creating Voice & Tone guides or website copy to achieve the right voice and message for our clients and their projects.
When it's time to show our work, we like to present multiple options for naming or tagline exercises, and an editable Google document for website copy. After that, up to 2 rounds of revisions can be done to ensure you're satisfied.
I’m Diana, founder and lead writer at Required Reading. I work on each messaging project with an eye for brevity, clear tone and reverence for putting purpose at the forefront of my work. As a trained journalist and lover of creative writing, I work hard to give my writing a thread of strategy and honesty.
Before starting Required Reading, I worked as an advertising copywriter, working with local, regional and national brands to create human-centric campaigns, website copy, video and radio scripts that spanned the real and online world.
As a #slowentreprenuer, and wannabe minimalist, I’m interested in crafting a life that blends work, faith, community, culture, relationships, and art with balance and focus.
The rest isn't required.